This is an ongoing situation so expect this page to update in the next few weeks!
Our Ostrich Feathers have proved a massive hit with brides-to-be this year and this gave me reason to look at advertising ourselves on various wedding websites. This morning (27th September) I contacted a few and got quotes for advertising with them.
Now, they give me lots of spiel about how amazing and busy their sites are giving the impression the world and his wife will be knocking at my door to buy my products. However, as with most things 'marketing' the truth is perhaps a far different matter!
And this is the best lesson I've learned today; talk to their existing clients. Not expecting to get a reply from everyone I contacted I sent ten businesses that currently advertise on their site an email asking for them to share their experiences.
Two hours later I had three replies.
One said they'd had two sales whilst another two informed me they'd not received one enquiry as a result of their ad.
So, it's not looking as promising as the sales rep made it sound. I'll get a few more replies before making my mind up. However, in the meantime I'd like to thank Adele from Finishing Touches, Alison from LoveFromAlle and Mel from Propose to Invite for taking the time to let me know how they got on with their ads.
I'll keep you posted on our journey into advertising!